Archive for January, 2009

gwschaefer asked:


El Dr. Sandy Schaefer de la universidad de estado de Chadron se entrevista con a Dave Jahnke, vice presidente de las ventas nacionales para Hal Leonard

201 Self-Promotion Tips For Songwriters, Musicians And Bands On A Budget

A Music Business Stopniodni

TomHessMusicCorp asked:


tomhess.net stopniem muzyki biznesu, jak i do rozwijania kariery stamt?d.

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Music Teacher asked:


Many people who put their heart into music, put their business into music teaching. There are many fields of music education and if you are proficient in one or more you will surely find work. The first thing that a music teacher has to do is choose what he or she will focus on, be it an instrument, voice coaching, music theory or even music history. Next comes the time to assess your own knowledge on the topic. If you have a degree of Bachelor of Music, Bachelor of Music Education or Master of Music, you are probably comfortable enough teaching at any level. However if your learning did no go that far, you should be teaching at a more basic level. In any case, be sure you are qualified and are honest about your qualifications with your clients.

Consider also who you want to teach. Maybe you would love to help young children take their first steps in music. Or maybe you want to work with older kids or adults on continuing or just starting their education. Be sure you adapt your teachings and, if you need to, talk to pedagogues so you know how to deal with a child. The planning of the classes can be tricky and do not think for a second that only adults can spot if you did not prepare the lesson. A kid will notice and can get bored and even give up if they feel you are not making an effort.

Scheduling can also be difficult. Whatever you do, do not book more than one student for a time slot and try not to extend the lesson pass its designated time. It just screams that you are unprofessional. Remember during which hours kids are in school and are not available. Moreover, keep in mind that a 6 year-old attention span is not the same as a 16 year-old’s so the time which lesson takes depends very much on the student. It also depends on you personally and on your teaching method.

On that topic, there are a lot of different music teaching methods out there. One of the most popular is the Suzuki Method, but others include the Dalcroze Method and the Yamaha Method. Even if you choose not to follow any of these, it is very interesting to learn a bit about each. It will open your eyes and you will see your work under a whole new prism. In the end, you probably will take some directions from these methods, even if subconsciously.

These are the basics you should take into account when setting up as a private music teacher. Others are simple, practical choices like the place you want to teach, the prices you will charge and how to keep your financial books. However, most of it comes from practice and time. You are a music teacher, so you know that everything does.

 



marketing your music with step-by-step guidance…
Artistopia Staff asked:


Your online music profile is the bottom-line essential information on WHO you are as a band, singer, songwriter and/or musician. Your profile, as to how it fits in the big picture at Artistopia, an artist development site for indie and unsigned artists, is your biography or resume that presents you to the music industry, other musicians, and your potential fans. That makes it a very important page on the Internet, right? It needs to be interesting, well-written, informative and to-the-point, for this is you marketing yourself. When writing this document, there is much to consider to make it presentable.

Consider these scenarios:

1. An A&R rep is listening to your music on an indie radio webcast and thinks, “who is that?!” So they click on your name to learn more about you. Your music brought them to your profile. Will they be impressed by what they read?

2. A label rep is browsing the artist profiles for a band they need for a certain project, perhaps local to them. Does your profile, gig information, and band description quickly give them enough details to discover you?

In the Internet world, any webmaster will tell you content is king. Why? Because it is how online visitors find you. The number one source for driving traffic to web pages are search engines, and it is content they want and nothing else. (Content is literally text, characters, paragraphs, sentences – it’s information.) You can easily improve the traffic to your profile by entering as much relevant content about yourself as is necessary to describe your music, history, act, image, and musical goals.

Knowing this and knowing that in this busy-busy click-happy Web world, you have to have your band description clearly stated at the top of the bio! The rest of the fill-in details are at the bottom. If you have captured the readers attention at the top, they will follow through and read more. Otherwise, they will leave your profile and look for another band that presents themselves better than you did.

The best place to start is by creating an outline, in Word (or other program). Know how many total characters you can use in the field you are entering information in. Use spell-check and save it for later updating. Collect your thoughts and make notes about your background, your musical history, goals, accomplishments, band members, who plays which instrument, etc.

* The music business is a BUSINESS so present yourself professionally.

The first paragraph should be an introduction. It is the lead-in to who you are, what your music specialty is (genre), where in the world you are from, and perhaps an enthusiastic quote given to you about your music. If you sound like a certain pro band or artist, what makes you different from them?

* Busy industry people may not finish reading after a few lines if the opener does not capture them quickly. And you have to live up to the hype you dish out!

The second paragraph could cover what you are currently up to musically. Here you might mention a new release you are working on, or music projects you are involved with. What promotional plans do you have to support your current activities? Mentioning an upcoming tour or gig would be good here.

The third paragraph will include band member information (who plays what) or brief mention of background experiences, instrumentation, and/or accomplishments, that accentuates your artistic development. Artistopia offers locations for detailed information on these entries, so use the available space to present yourself wisely.

The Mission Statement section will cover your music career goals and is aimed at the industry professionals that might be searching for your particular talent. The Influences section will be who your musical influences are, so there is no need to waste the readers time mentioning them elsewhere.

You have to remember, A&R reps, labels, producers, potential collaborators, are all very busy people that have heard it all before. Do not waste words but find a way to stand out from the typical. The music you create may bring them to your profile after they heard it to learn more about you, so it is up to you to show them that you are a person that they can work with.

It is absolutely amazing to see artists that don’t take the time to do this. In countless web travels and thousands of music profiles, you see artist descriptions from as short as a one-liner like “We want to be heard,” to certain social site artist descriptions that go for MILES. There is a big difference in giving the reader vital information that should be included your profile and info that no one will ever care about that should not.

Therein is the essence of what your music profile should be saying about you.



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Avoid the Burn of a Bad Music Contract

Ty Cohen asked:


If you are involved with any aspect of the music industry, then you will run across a time where music contracts will be involved. But you have to be very careful in the music industry. If you are one of the lucky ones that have made it so far to be offered a contract then you are definitely on the right track. Unfortunately, recording contracts can be tricky and you need to make sure you have someone watching your back before you sign.

Some top dogs in the music industry have notoriously taken advantage of the young, naive or just plain desperate. Don’t fall victim to bad music business contracts! That is the best advice you can be given. The excitement of being offered a contract should never alter your judgment of the terms in music contracts or recording contracts.

You have to be on the defense at all times in the music industry. I mean, we are talking about your career and your money, after all. People who only have your best interest in mind are the only people you should be involved with. That is the bottom line. Recording contracts, for example, should allot you the biggest share of any profits just to start.

Always keep in mind that when you sign music business contracts that you are signing a real, no holds barred legal document. This document can make you or absolutely break you so you have to be on guard. Also, you need to make sure that everything promised to you is written down and included in the music contracts. Unfortunately, a man’s word is just not as good as it used to be. You can’t argue a handshake in court.

You may be wondering if you need legal help at this point. Well, you do not technically need a lawyer to read a document for you. If you don’t feel confident that you understand absolutely every word contained within, then you should question it. If you feel like your question about the recording contracts is being avoided, then consult legal assistance.

The music industry is a tough business. Fully understanding music contracts is an even harder business. Not every company, manager or label is devious and out to get you. But you do need to be aware of those that are. Don’t become overzealous and sign anything placed before you. Take the music business contracts home, review them with your band members. Then make notes on questions you may have or areas that you feel are up for revision.



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The Music Business is the Music Business

Veronica Lane asked:


The Music Business Is The Music Business and that really is that bottom line. This applies to all businesses especially those that involve the music industry. Whether the business is between a trusted friend, an acquaintance or someone you just met, the same rules apply.

Many musicians or music industry entrepreneurs don’t pay enough attention to the business aspect of their career and as a result end up broke or in bad deals. It is a good thing there are great musician resources out there to help.

Even if we are just talking about how to promote your CD it is crucial for a musician to take an aggressive look and active role in learning the daily business of their music career. In fact, some say that the music business aspect is where you should spend the majority of your energy in order to maintain a successful career. One of the best things you can do is protect your music and all music promotional ideas that come your way.

The music business is littered with musicians and we all know who they are, who made it big but ended up with nothing. But how did this happen, you ask? Maybe they were too focused on being stars and just signed their life away. And when that happened,  everything they made went to someone else. One of the best musician resources out there is the firm understanding of music contracts and all that go with them.

It is all fine and dandy if you know how to promote your CD or have an entourage of people coming up with music promotional ideas. But do you know if you will even make any money off the sale of the CD? If so, how much? If you can’t answer these questions and you are in the music industry then you could be in serious trouble. So, before you even think about signing read your contract, have it reviewed and have a firm understanding of every single term.

So, take an active role in your music, the business of the industry and everything that goes along with it. For after all, this is your career and your life. You don’t want the people all around you running it with no knowledge of what is going on. If you do nothing else for yourself, then at least do yourself this very favor from day one before you even begin to worry about how to promote your CD.



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