Archive for April, 2011

Why Do So Many Music Careers Fail?

OK, Listen up guys, here’s the deal. Pay close attention, soak up every word, and share this with your peers and friends. The reason that the majority of you will never succeed is simply because you do not take a proactive approach towards your career. In today’s market more than ever, artists and musicians MUST take a proactive approach towards their career.

Publishers, and Indie Labels are looking for artists that are also strong marketers,self promoters, and business men. Gone are the days of little Johnny getting noticed buy some fat cat record producer that brings him fame and fortune. Wise up guys, it’s now a business, and to succeed, you must be a proactive businessman.

Heavy hitters are no longer searching for that elusive diamond in the rough; they are mostly targeting developed self promoting artists to joint venture or partner with. You MUST acquire skills in Music Promotion, Publishing, and even possibly establishing yourself as a small indie label. You must begin to approach Major Labels, Indie Labels, and or Music Publishers from a potential partnership approach as opposed to just saying hey check out my demo, give me a contract to sign, and bring me fame and fortune.

You must be able to show anyone in the industry that you are pro actively climbing to the top of the music business with or without their help. Your approach when meeting with any major Label, Indie label, and or Music Publisher should be hey I’m going up, I could use your help, get in with me now, because I’m going there with or without you. If you cant find a publisher to publish you, then by god publish yourself, If you cant find a Independent Music Label to sign you, then by god start your own independent label, and sign your self. Trust me, when you take this approach, and stop depending on others to do for you, and you start showing even a small level of success, Independent labels, and publishers will start suddenly coming out of the woodwork. It is up to you, you can sit on your butt in your bedroom making cool demos of you and or your band all day and handing them out to get shredded by everyone in the music business that gets them, or you can take the pro active approach, get off your butt, and make yourself a success, with or without them.

Get the tools, and knowledge you need to begin developing the skills you need to create a systematic game plan towards success, and Just Do It!

Brent Thomason manages TitleLoanGeorgia.com

Georgia Title Loan

http://www.TitleLoanGeorgia.com

Video Marketing to a Pop Culture

More and more websites are using video marketing techniques to reach out to consumers. They may develop a professional and informational video that includes visual links to their website and market them through places like YouTube and other similar video distribution sites.

For instance you may find there are sites that deal with entertainment news that will develop dozens of videos that consumers discover searching for information on their favorite personality. Those videos will work to direct that consumer to their primary website.

Some businesses will find that news organizations or even customers have created a video discussing or using their product. Those existing videos can be placed on the company website for consumers to view in an effort to show the value of the product or service you are offering.

If you have a video produced for online viewing you can use music and visual tone to provide the atmosphere customers might gravitate to in determining a willingness to not only buy, but to extend trust.

You should never minimize the emotional impact of the tools you use. For instance if your site deals in nostalgia then you might want to accentuate elements of nostalgia for your customers. Provide visual clues to the history of the era you are discussing. Talk about the ‘good old days’ and what made them good. Invite consumers to grab their own slice of memory in the form of your product line. After all, this trend is seen in restaurants across America. It is found in the family rooms of homes throughout all fifty states. Jukeboxes, pinball machines, tin signs and collectible memorabilia are some of the more common nostalgic elements. There is a market for these things so why not use visual media to market that sense of connection with a personally memorable past.

On the other hand if you were to talk about homemade pine bough furniture you might find an earthy, rootsy approach to sharing your marketing information. If you are seeking to connect with teens you would obviously look for a video that appeals to the vital need for electronic connection and individual taste.

Face it; virtually every customer has been inundated with pop culture. Consumers have a connection to the presence of video and audio. You may actually find that they intentionally seek out video on sales sites. They want to see the product or service in action. They want to visualize what life would be like with what you have to offer. They want to imagine the possibilities associated with the product.

Many will gravitate toward this type of presentation to the exclusion of reading a well-written synopsis of the product. They would rather see and hear than read. This may speak to a fundamental change in our culture, but consumers really have changed the way they want to be approached with a broad range of subjects. When it comes to consumption they often prefer visual cues first. Create something new, use existing video tools, develop visual guides and allow the use of video to enhance the user experience as well as your profit margin.

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Independent online music marketing strategies and information can help individuals find a way to be recognized. If you are reaching for the stars and trying to become famous, the internet offers you a surplus of tools and strategies that you can use to promote your music.

One of the most successful methods for online music marketing is video marketing. Videos sell fast online. At YouTube and other areas online, millions of visitors including producers and other musicians visit the site to watch videos. By adding videos to social network sites, you can increase your chance of being noticed.

Software to make videos is available on the Web. You can download software programs and start making your music videos in less time by using comprehensive tools. Other information online offers you music marketing tips, plans, strategies, and promotional tactics that other musicians used to promote their music.

You can learn how viral and social network marketing works. Social networks give you proven ways to broadcast your music online to millions of users. At one time, social media was a trend, but today the social networks have become one of the leading methods for marketing businesses, music, or services.

Marketers post information about how effective social networking is on the internet. According to statistical reports, around 64% of the United States internet users interact with user-generated content. Around twenty six million of the United States visitors used Twitter. Over 220 million users from around the world used mobile social networks.

Solid research information is available online. Using social media to market your music is effective if you use listening skills, establish trust, add value, and project authenticity. Importance is placed on strategies and actual tools you use to promote your music. The best strategies are found in social media networks.

Pepsi recently started advertising in social media after finding that the social networks offered the company a broader spectrum of internet marketing solutions. The company invested millions. Pepsi expects to triple the revenue of expenditures in less time. Pepsi will appear in commercials during the Super Bowl.

Of course if you are just starting out, you cannot afford to spend millions in media commercials. Save money by adding your videos to You Tube and the social networks. Ensure that you list your information and videos in the right categories. If you put your music in the wrong category, chances of getting exposure is reduced by about 90 percent.

Studies show that people who add their email address and contact information in videos increase their chance of building email campaign lists. Therefore, if you choose to use social networks for online music marketing, add your email and other contact information so producers can reach you.

Are you looking for online music marketing [http://www.musicomg.com] resources you can use to promote yourself? Be sure to visit our online music directory and add your site: [http://www.musicomg.com]

To quote a question from my favorite movie Almost Famous, “What do you love about music?”, the answer,”Well, to begin with…. everything!” The “Music Industry” is mainly made up of artists- people who love to sing, play and perform or sometimes just listen to the music that they live for. They’ll play for little or no money just because they love the “everything” about music. However, there is also the “Music Biz”, which is very different. Yes, the “Biz” seems like fun and excitement, but the people who are in it, are in it to make money. With artists in the “Biz” it’s not only about the music, its about building your fan base and keeping them. Now your music isn’t just your “everything” anymore, it’s your brand. Half of the battle to making it in the “Biz” is keeping your brand afloat and marketable. The other half of it consists of marketing this “brand” and making sure that you aren’t taken advantage of too much so that you can make as much money as you and your music deserves. And throughout all of this “bizzness”, an artist has to remember that they were once just a part of the “Industry”.

Music is an art. However, when it comes to the “Music Biz”, music is about money! A record label is a business created by companies that specialize in recording, producing, manufacturing, distributing and promoting audio and video recordings on various formats including CD’s, LP’s, DVD’s. Sounds technical and formal, doesn’t it? That’s because it is! Labels aren’t interested in how much you love your “everything”, they need to know if they can make money by marketing your music. In the “Biz” you have to worry about the manager, the attorney, the booking agent, and the tour manager. Then there’s the decision of going for the major labels,the affiliate labels, the independent labels, and the true independent labels. Working within this confusing mesh of “bizzness”, it’s pretty hard to succeed while keeping one foot in each pool, the “Music Industry”, and the “Music Biz”.

Fortunately, in today’s world there are alot of way’s to stay in the “Industry” while promoting your own music and making your own money. We have the chat room, the music forum, and the mecca of the unsigned artist… MySpace.com. Unknown artists have to work hard to get the buzz going about their music. But by becoming actively involved in these music communities, artists can find themselves absorbing an abundance of music industry knowledge that can help in furthering their respective career agendas. Artists are increasingly using the web to distribute their music, also. And now because of this new online music industry revolution, we have the Internet Record label.

In my opinion, in this day of the independent artist and this internet music haven that we all have created, the dam between these two pools (“The Music Industry” and “The Music Biz”) is steadily disintegrating. It will always be true that if any label feels that your music will not make them money, there will be no interest in your music. But now, if you love and believe in your “everything” and just want to make a living doing what you love… you actually have a chance on your own.

ABOUT THE AUTHOR: Amanda Julynn, originally from the NYC music scene and is a recognized aficionado in the world of music. Her web site, www.RockBandCentral.com [http://www.rockbandcentral.com] is backed by a network of pro musicians. Sign up for Rock Band Central’s mailing list here [http://www.rockbandcentral.com/mailinglist.html], to see what else she has to say!

  

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